Earnest & Humble Coffee came to us looking for a classy and earthy re-brand of their current packaging system. E&H’s sustainable coffee emphasizes the importance of culture, connection, and humanity, and they wanted their packaging to reflect those same values. The company wanted their visual system to stand for something and give a voice to the voiceless.

E&H’s coffee is sustainably sourced and packaged from two of Africa’s most beautiful countries, Uganda and Ethiopia. My design for the packaging showcases these countries’ most vulnerable and endangered species to provoke consumer thought about our environment. The coffee packaging also features native plants, landscape, and local coffee farmers.